Product marketing · GTM · AI products
I started as an embedded systems engineer, founded a D2C brand, ran GTM for a creative agency, and now build AI products at Cornell Tech. I turn technical products into stories people buy.
Open to product marketing and product strategy roles.
The story, in four acts
Each act taught me something the next one needed. Engineering taught me how products work, founding taught me how they sell, and marketing taught me how to explain both.
Shiv Nadar University, then hardware. Research in assistive technology and power electronics, and modeling work for General Motors.
I founded Unhide, a D2C footwear brand, and learned distribution, pricing, and brand from zero. It was later strategically integrated into Pocbuc, a premium footwear brand.
Product marketing and go-to-market for other people's products, across D2C clients and startups, including brands like Tata.
At Cornell Tech I bring all three together: shipping AI products, running customer discovery, and positioning them for the market.
Featured work
AI property management that automates maintenance from tenant intake to vendor dispatch, for operators with 50 to 500 units. Co-founded with a technical partner; I led discovery, pricing, positioning, and the pitch.
30 landlord interviews · v1 shipped · 2 properties in pilot
Reframed TV from a passive product into an interactive, social platform, working with the Samsung TV Plus team.
Concept approved and now being implemented
Product marketing and GTM for a B2B healthcare AI company: positioning, paid acquisition, social content, case studies, and sales enablement.
Add a headline metric here
A D2C footwear brand I founded and grew from scratch, backed by Kutung Design Labs.
Strategically integrated into Pocbuc
A free, open-source skill file that helps LLMs write prose that doesn't read as AI-generated.
A thesis on a questioning-only LLM debugging partner, studying how it affects students' ability to judge what they actually understand.
Study in progress
Off stage
Theatre, Toastmasters, and TEDx curation. Storytelling is how I think, and it's the core of how I do marketing.
I teach yoga. It's the one place where I'm not trying to ship anything.
Films, wordplay, and long conversations about strategy, behavioral psychology, and systems thinking.
Let's connect
Whether it's a role, a product to launch, or just a good conversation, I'd like to hear from you.